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Cause-Changing Shoes
Bangs Corresponds Color of Footwear to a Non-Profit Partner

By: Tiana Reid (Rockstar) Jan 10, 13

The easiest and most simple comparison for Bangs would be TOMS shoes. But that wouldn’t be quite fair. This isn’t simply a one-for-one model. A portion of the net profits (20% to be exact) from each pair of shoes sold from this social business goes toward a non-profit organization, which is their partner.

But not just any non-profit organization. There’s an element of cause customization, if you will, involved in the business model. The issues coordinate to the color of the shoe. Red is for disaster aid; blue is for clean water; khaki is for development; and green is for development.

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Source: facebook
Readmore: bangsshoes

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