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The New York Bakery Co has created the first ever bagel grabber. The arcade game-like contraption allows hungry Brits to play for their bagel and pick up a flavour of their choice. The bagel grabber was premiered in Shoreditch, East London last month and is one-of-a-kind.
Three delicious bagel flavors are be dispensed from the bagel grabber: a sweet cinnamon & raisin, savoury crunchy sesame and classic plain. The bagel grabber was created based on research revealing that Brits are becoming a 24/7 nation, like NYC counterparts across the pond—anyone looking to grab a snack on-the-go can trial the machine.
The bagel grabber is part of a marketing initiative by the New York Bakery Co.