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In order to provide women in improvised areas of East Africa with the opportunity to acquire an income to sustain their families, BADALA founder Joelle McNamara created a microeconomic program.
BADALA is a non-profit organization with a big heart that wants to eradicate the need for single African mothers to look towards prostitution or begging to acquire the sustenance that they need to shelter their families. The Microfinance program recruits and trains African women to make fair trade items that can be sold to produce an income, as well as create a fund in order to give educational scholarships to needy or orphaned children. The two main goals of the program are to give African women the help they need to be able to eventually start their own businesses and to provide a wholesome education for African children.
The BADALA shop houses beautifully crafted scarves, ornaments and strong brown leather bracelets adorned with various beads handcrafted by empowered African women. Right now there are BADALA programs in Nairobi, Kenya and in Rwanda.