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Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier

By: Joanne Lam (Rockstar) Sep 1, 10

In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food.

Crispin Porter + Bogusky, a high-profile ad agency is dishing out $25 million to drive up carrot sales with this campaign. Featuring a variety of online ads, an iPhone app, along with this junk food-packaged item being served in vending machines, this campaign hopes to promote healthy eating for the younger population.

Source: fastcodesign
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