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Stylized Bike Sharing
B-Cycle Brings Stylish Cylcle Rentals to the US


By: Ryan Hinkson (Star) Apr 20, 10
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The B-Cycle is a collaborative effort between Humana and Trek with advertising by ad agency Cripsin Porter & Bogusky. Bike sharing systems similar to ZipCar rentals have proven successful in parts of Canada and throughout Europe. It was only a matter before the trend caught on in the United States as well.

The concept is simple, head to your local B-Cycle B-Station, pay for your rental and then return it to any B-Station in the area.

The first kiosks are opening up in Denver, but there are plans to bring the stylish B-Cycle bike rentals station all across the U.S.



Source: uncrate
Readmore: bcycle



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