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A part of the UK online retailer’s seasonal campaign, the Azealia Banks for ASOS video is entirely shopable.
It seems a natural progression that fast fashion retailer ASOS chose style icons Ellie Goulding, Charlotte Free and Azealia Banks to model their seasonal collection. The booming bass of Banks’ track ‘Fierce’ provides the perfect musical tone for the fearless styles at play in this musical rendition. The rapping it-girl dons brightly colored frocks in leather, fur and even velvet that showcase her bold style.
With a marketing initiative that takes on three hip starlets, ASOS showcases a knack for giving consumers the ability to imitate each covetable style aesthetic. Making the ‘Fierce’ Azealia Banks for ASOS video shopable allows the clothing brand to heighten accessibility to its showstopping designs that showcase each muse’s signature style.