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The Azealia Banks ‘Atlantis’ video displays the rapper’s ability to stay at the cutting edge of cultural relevance.
The ‘New aesthetic’ has become ever more prominent in pop culture with designers, musicians and magazines embracing this new era of art inspired by the Internet. Forward-thinking forums and websites such as Tumblr and dump.fm have popularized seapunk, 3D and .gifs embraced by the likes of blogging sensation Niki Takesh and moombahton superstar Maluca.
This aesthetic that oozes with irony and unabashed modernism has also been embraced by fashion house Alexander McQueen in its datamoshed Fall/Winter 2012 campaign and starlet Rihanna. Needless to say, Azealia Banks’ take on New Aestheticism is as boldly unapologetic as the visuals embody the track’s oceanic motifs. She appears in seafoam green locks, her signature nineties-inspired style amidst the hypnotic graphic backgrounds. Directed by Fafi, the Azealia Banks ‘Atlantis’ video will bring internet subculture to the masses.