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Sexist Ads To Appeal to Men
Axe Cottage Ads

By: mediterranean (Star) May 9, 08

Axe’s new commercial is the embodiment of any guy’s dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man.

The video shows a cottage with an assortment of hot and attractive girls in bikinis, all solemn and sad because… they need a man! The tag line of the video spot is “You’re Needed at the Axe Cottage”. The images are accompanied with a classical music score that culminates with a guy spraying Axe. Now, go take care of these girls…

See a recent Axe Bullet commercial (with 8 more axe commercials inside):

Source: adrants

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