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1800 Tequila has developed an advertising campaign where nine artists from around the world were commissioned to design collectible limited edition bottles of the tequila; the bottle designs are also being displayed on billboards across several US cities.
But that is not all. 1800 Tequila also put together a promotion where people will be able to submit their own bottle artwork and design their own sneakers. I don’t know what the relationship between the tequila and the sneakers is.