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Sultry Bicycle Campaigns
The Armani Jeans Justin Anderson ad is Alluring Athletic


By: Jordan Sowunmi (Star) Jul 18, 11
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The old adage ‘sex sells’ has never been truer than in the Armani Jeans Justin Anderson commercial. The ad is the first in a trilogy directed by Justin Anderson, entitled “Bike,” and features a series of gorgeous, young models preening, grinding, and polishing their fixed gear bicycles while wearing Armani Jeans.

The ad exudes the (not so) subtle sex appeal that sometimes helps a campaign move from traditional advertising to viral video status, but the Armani Jeans Justin Anderson ad will likely draw as many detractors as it does supporters for its odd combination of common hipster tropes and shameless sexual promotion.

The Armani Jeans Justin Anderson collaboration is another milestone in the rapidly rising career of the independent filmmaker. He has been nominated for the Young Directors award on Shots and his work has been showcased on Showstudio and Vogue.



Source: bkrw
Readmore: giorgioarmani



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