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In order to voice some opposing views on Shell’s plans to drill in the North, some clever minds created the ‘Arctic Ready’ Shell website, which looked deceptively similar to the oil company’s actual web address.
Created solely to embarrass and oust Shell for its oil drilling and environmental impact, the site features many photos with the ‘Let’s Go’ tag line. The site goes into great deal of the negative effects of Shell’s drilling practices and is an effective and attention-grabbing way to spread awareness. Quickly going viral upon its release, the site got massive amounts of views and began a critical discussion around the topic of corporate responsibility.
Provocative and exceedingly well-designed, this spoof site is a creative and web-savvy form of resistance.