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In March 2011, Steve Jobs presented his Apple iPad 2 keynote. His appearance at this event came as quite a surprise as he had recently announced he would be taking a leave of absence.
The focus of this keynote was the announcement of the new iPad as well as various discussions about the post-PC world and the brand. After the iPod and the iPhone, the iPad, according to Jobs, is the brand’s third post-PC blockbuster.
The Apple iPad 2 keynote hones in on the core philosophies of the brand, including the collaboration of unparalleled technology and boundless creativity. Jobs states, “It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.”
Reviewing the quality and exclusively unique features of the iPad, Jobs illustrates why Apple’s products are routinely described as magical. This Apple iPad 2 keynote not only introduces the new tablet, it also highlights some of the core foundations of the brand.