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Reform Clothing Co. is an Australian company specializing in highly customizable varsity jackets. Its fresh 2012 marketing line is designed to appeal to both new graduates and those anticipating the rumored end of the world.
The photos black out everything except the jackets, and the film shows the live models being chased by stylish zombies. The genius of this campaign is in the fun synthesis of the traditional varsity jacket’s dual nature of concentrated color and athletic attitude. As a bonus, these looks are perfect for spring and summer of 2012. In fact, a lot of brands are offering their own take on this classic style. So what are you waiting for? Grab your apocalypse varsity jacket now from Reform Clothing Co.