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Scholar Fashion Campaigns
Ann Taylor 'Style for Students' Lookbook Gives Professional Outfit Ideas


By: Katherine Vong (Superstar) Dec 12, 11
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Most students get used to super comfortable wardrobes—like pajama pants during exam time—while in school, so when it comes time to dress for the real world, many don’t know where to start. Enter the Ann Taylor ‘Style for Students’ lookbook, a campaign that shows college females how to put together polished and professional outfits that are appropriate post-grad.

The Ann Taylor Style for Students lookbook features 50 female university students from across the United states, all dressed in chic and put-together clothing items from Ann Taylor. In addition to the lookbook, the Ann Taylor site has also provided Q&As with the chosen ladies, so visitors can read up on the girls’ thoughts on style and careers.

A social media component rounds out the campaign: If a visitor “likes” a look from the Ann Taylor Style for Students site, he or she will be entered to win a $500 Ann Taylor gift card.



Source: racked
Readmore: students.anntaylor



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