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Surreal Snake Neck Campaigns
Amuse Fashion Socks Ads Invite the Creative Wearing of Wool


By: Amelia Roblin (Superstar) Jun 20, 11
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Feet are not terribly interesting, and advertising campaigns are designed to really seize the consumer, so it’s not surprising to see that these Amuse Fashion Socks ads have created quite peculiar pictures in order to attract some serious attention.

The viewer is immediately confronted with bizarre portraits of people with unbelievably elongated necks. The suggestion of the marketed product reveals, however, that these are not ads selling turtleneck sweaters, but rather a collection of winter socks.

A young woman, a young man and an elderly gentlemen all pose for the camera and a concept conceived by the Elephant agency of Cairo, Egypt. Familiar and cozy-looking crocheted patterns reveal knitwear in which you’ll want to wrap your whole body, making these Amuse Fashion Socks ads quite an accurate representation of consumers’ love for these stockings.



Source: adsoftheworld



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