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The Altru Apparel Neil Krug t-shirts are direct offshoots of the photographer’s legendary portfolio. Krug has in the past captured the performances of Justice, Ratatat, Tame Impala and The Horrors, and it is in this way that he has come to be associated with some of the art world’s best.
Plastered along the front of the Altru Apparel x Neil Krug line are whimsical pictures of women. Faded images of ladies in bathing suits or topless in the desert speak to Krug’s carefree style. The titles of each piece in the collection are similarly laid back, apparent in the ‘Coyote Hat Girl’ and ‘Reservoir Babe’ captions. The quality of the clothing is anything but relaxed however as it is tailored and made of 100% ultra-soft cotton.