Garbage Truck Toothcare
The 'Aloe Mint Dental Floss' Ad Takes Out the Trash
By: Amelia Roblin
Sep 16, 10
The Bold Ogilvy ad agency has worked to develop the ‘Aloe Mint Dental Floss’ campaign with the tagline, “takes the garbage out of your teeth.” The message here promotes ‘Aloe Mint Dental Floss’ as an effective industrial oral hygiene custodian.
Using a clever graphic technique of stretching and flattening service trucks, the concrete mixer, tractor trailer and the garbage collector have been transformed into a thin tensile shape that could act as a unique type of floss.
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