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The Alexander Wang Spring 2013 ad preview presents a fresh faced model resembling actress Tilda Swinton in an edgy spread.
The white-hued advert stars up-and-coming model Malgosia Bela. Bela has been making her rise on the fashion scene with appearances in Valentino and Miu Miu campaigns. Wang strayed away from re-using model Kati Nescher and photographer David Sims and opted for Steven Klein’s photography styling. The result and first release is intriguing, androgynous and allures the viewer’s desire for more Wang. The mysterious shot presents Bela in a pale state and only reveals a mere snippet of a Wang strapless garment.
The anticipation is building up and the Alexander Wang Spring 2013 ad preview is a fresh and enticing direction for the designer and brand.