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Models Lily Donaldson, Jourdan Dunn, Jessica Stam, Ming Xi, Anais Pouliot, Florian Van Bael and Mathias Lauridsen appear to be channeling their inner Sandy Olsen and Danny Zuko in the Aldo Fall 2013 ad campaign. The all-black looks definitely look as though they were pulled from the set of ‘Grease.’ Yet the ‘50s vibe has been modernized to better appeal to a more contemporary community.
Although it is undeniable that the Aldo Fall 2013 ad campaign as a retro element to it, the direction is took addresses another concept as well. Douglas Bensadoun, Creative Director and Vice President, Marketing for Aldo, states, “This season we stripped everything down to the essentials. We wanted the product to speak for itself.”