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The Albert Dali Naming Consultants ad campaign is immediately eye-catching. This is due in large part to the use of vibrantly colored paper that has been layered on top of each other in the form of squared speech bubbles. It reads, “Because a good name is a conversation starter.” The images don’t just suggest that, they also suggest that the conversation to be had is both complex and colorful.
Conceived and executed by Lucifer Labs, an ad agency based in India, the Albert Dali Naming Consultants was headed by creative Anantha Narayan. In the center of each layered speech bubble image is a text message abbreviations that hones in on a modern target demographic. It also shows that good names get straight to the point and are easily identifiable and discernible.