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American airline companies really, really need to check out the Air New Zealand Clothes Hangar. There’s a lot to be learned from our Kiwi counterparts, who hired Gascoigne Associates to create a fully staffed boutique that helps airline employees pick out a uniform while providing them with grooming and makeup tips.
The Air New Zealand Clothes Hangar was constructed in an industrial park, which you would never know thanks to the way the store was colorfully and tastefully decorated. The store’s unique experience didn’t stop with the tailoring and grooming advice: Polaroids were snapped of the Air New Zealand staff in their new duds and hung up on the wall alongside comment cards. Working for an airline is often a thankless job. More airlines could benefit from treating their employees to a unique experience like the Air New Zealand Clothes Hangar. More airlines could also benefit from making brightly colored, floral and tribal-print uniforms mandatory.