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As much as excessive product packaging is being frowned upon due to its negative environmental impact, creative concepts like the Air Jordan XIV Pizza Box are still effective from a marketing standpoint. Especially since the packaging becomes part of the product. With this in mind, these applications can be even better than sustainable, compostable and recyclable packaging.
The Air Jordan XIV Pizza Box is essentially a blueprint for the new Air Jordan XIV sneaker, which was inspired by the Ferrari. For those crafty, DIY sneakerheads out there, though, it can actually be assembled to create a replica model of the shoe. Inside the ‘pizza box’ lies a white t-shirt with the same blueprint graphically etched on it. This blueprint shows off the impeccable construction of the Air Jordan XIV sneaker.