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The famous French non-profit orginazation AIDES is back with another captivating advertising campaign. AIDES works to help people with HIV/Aids and helps ensure people are using the proper sexual protection methods to stop the transmission of the deadly disease.
AIDES has always been surprising people with their provocative and award-winning work. Some may view some of their ads as slanderous, though most must agree that they do get the point across. The advertisement is set to debut in Europe where people are more accustomed to nudity and sexual humor in advertising.
The humor and shock factor within this poster would surely allow it to get the attention of the target market. In the end, safe sex is truly no joking matter and AIDES wants people to know that “The safer you play, the longer you stay.”