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African Lookbook is a website that features African products and interviews with some of the continent’s brightest minds. Aaron Kohn was led to create the website by his interest in making African themed videos. He noticed that there were so many African products that the rest of the world did not know about, so he created African Lookbook in order to bring those products to a world wide audience along with a better understanding of African cultural identity.
African Lookbook has two parts to its website; the first part is a web marketplace that features African products, while the editorial side of the site features interviews with African creative minds. Research in university archives helps to paint a clearer picture of African identity and history.
African Lookbook is an exciting and culturally educational website that fills a hole in the market.