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The adidas Originals James Bond for David Beckham 2011 Video Lookbook is a commercial replete with shots of Beckhan—arguably the world’s most famous soccer star—engaged in dedicated, lonely forms of training.
The adidas Originals James Bond for David Beckham 2011 Video Lookbook starts off in Beckham’s luxurious, modern home as he casually packs his belongings and gets ready for a rigorous day of training. The theme of the commercial is that it takes time, grit, and a single-minded focus to build yourself into one of the world’s best.
We see Beckham as he walks the damp, empty streets in a adidas Originals windbreaker, track pants, and joggers. He combines the spirit of Rocky Balboa with the determination of Michael Jordan to make a relatively by the numbers ad campaign smooth and inspirational.