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The Adidas Mega Shuffle website has been launched to target young hip-hop dancers and beatboxers, introducing them to the Adidas Original Mega shoe collection. By bringing these two musical and dance elements together, this site ‘mixer’ not only shows what these kicks are capable of, it also inspires aspiring artists while supporting the arts.
Through the Adidas Mega Shuffle website, visitors can mix their own beatboxing tracks. This is made possible by the functional sole technology embedded in the Mega shoe line, which records every heel, tap and step wearers take. The user then simply uploads that record to create unique music tracks. Combined with sounds of beatboxing star Dharni and moves of four Asian hip-hop dancers, Adidas Mega Shuffle allows visitors to put together some must-see, must-hear hits.