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Making a major move into the retail scene, the first-ever Adidas by Stella McCartney store is set to open in London’s South Kensington area. Although the luxury designer and athletic brand have been in collaboration since 2004, this is the first physical store exclusive to the collection.
The brand’s vision is to provide women stylish workout gear without sacrificing the high-end retail experience and styles. McCartney’s minimalist ladylike aesthetics and Adidas’s emphasis on performance is apparent in the store design itself. The airy spacious shop allows women to browse and contemplate their purchases. The mixture of geometric design and pops of color creates an inviting space for consumers to stop in for a look.
The Adidas by Stella McCartney store is a decisive move in establishing the long-standing partnership between these retail titans.