| Emailthis TrendEmail | Full Article (TrendHunter.com/id/34694)

Inkblot Advertising
Rorschach-Inspired Graphics Heighten Social Awareness


By: Katie Cordrey (Rockstar) Jan 29, 09
{SummaryTitle}

World Vision’s ‘Their Misery is Not Invisible’ ad campaign employs an inkblot metaphor to reinforce the concept that we don’t always recognize what we see, but we CAN see if we look closely enough.

According to World Vision, some 2 billion of the world’s children suffer poverty, abuse or exploitation. This ad campaign uses Rorschach test-like ‘inkblots’ to carry the messages. The three images, showing homelessness, violence and exploitation were developed as public service announcements by Agency Bates 141 of Jakarta, Indonesia for World Vision and the Jakarta Press.

CREDITS: Illustrator: Andreas Junus, George Ananda / Executive Creative Director: Hendra Lesmono / Art Director: Andreas Junus / Copywriter: Iyan Susanto / Country: Indonesia / Client Service : Wan Lie



Source: adsneeze
Readmore: worldvision.org



Related Trends:


Glow in The Dark Ads
TrendHunter.com/id/19150



Youth Shockvertising II
TrendHunter.com/id/14001



Cattle Branding Kids
TrendHunter.com/id/17438



Anti-Child Abuse Awareness
TrendHunter.com/id/19457



Ink Blot Plates
TrendHunter.com/id/2144




Copyright © TREND HUNTER Inc.. All Rights Reserved.