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Celebrity endorsements aren’t new to advertising, but advertisers are now integrating the personas of celebrities into their commercials. This can be seen with Beyoncé’s H&M commercial and now, this A$AP Rocky rap commercial for Adidas.
The video begins with A$AP Rocky talking, but you soon realize he’s actually doing a rap about the NBA players inside a giant shoe. The story of the commercial was based upon the classic fairy tale about the woman who lived in a shoe. The rap video commercial showcases NBA talents such as Jrue Holiday, John Wall and Rookie of The Year Damian Lillard.
The question is, is this a commercial portrayed as a music video or a music video portrayed as a commercial? The lines are slowly being blurred and soon enough, people won’t be able to tell the difference.