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Every so often, a paradox is the underlying concept to an artist’s work; it’s a facet they want to explore to engage their audience. Louis Vuitton collaborated with John Wright to produce this mind-bending commercial for its Spring/Summer 2013 Collection.
The commercial showcases their new collection along with two female models, who appear to be imprisoned in a high fashion cube. The fashion commercial can’t help but remind you of the film ‘Cube,’ where a group of people are trapped in what appears to be an endless loop of traps and repetitions. At the closing scene of the commercial, the models are showcased in similar fashion as the movie; they are both featured in constant loop where the concept of escape is non-existent.