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360 degrees, a German clothing and footwear company, collaborated with advertising agency McCann Erickson, Germany, on this ad campaigns that asks you to make your own statement using their shoulder bags and t-shirts.
The idea is simple: find a t-shirt with a graphic that speaks to you and complement it with the shoulder bags. This results in a cool style that makes a statement about smoking, racism and discrimination, sexism and other social issues.
The ads were photographed by Sonja Müller with a creative team that includes creative directors Daniel Henning and Thorsten Adenauer who was also the art director; copywriter Daniel Henning, and illustrator James Cruickshank.