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If the 2013 H&M Design Award Collection seems at all experimental, that is only natural coming from fresh-faced fashion designer Minju Kim, a 27 year-old graduate from the Royal Academy of Fine Arts in Antwerp. As though inspired by doll-like fashion, there is a sweetness and innocence to the looks that have been tempered with a bit of edge. With a predominant turquoise and black palette a well as a lot of loose-fitting silhouettes, the designs are extremely feminine.
Shot by photographer Benjamin Vnuk, the 2013 H&M Design Award lookbook stars models Anais Pouliot and Marikka Juhler. The brunette beauties showcase the line’s nine clothing pieces and two accessories. The pieces will also be available at Opening Ceremony in New York, Los Angeles and London.