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Print Trends

Competing against digital and online alternatives, print is striving to reinvent itself with more engaging and interactive adaptations. Utilizing creative promotional tactics, design innovations and interactive strategies to add depth to traditional campaigns, print is integrating aspects of technology and more to help maintain status amongst the plethora of digital innovations.
Ideas
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Insights
Accessible Christmas Food Magazines
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
M&S and RNIB, the Royal National Institute of Blind People, teamed up to create the first accessible Christmas Food magazine for Marks & Spencer and it offers an inclusive design that... MORE
Travel-Inspired Toy Catalogs
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Tennessee’s first-ever toy catalog, Tennessee Playcation, was created by the Tennessee Department of Tourist Development to share the joy and gift of travel this holiday season. This free... MORE
play_circle_filled Offline Newspaper Publications
Offline Newspaper Publications
County Highway Revives Print Culture
As media continues its digital evolution, County Highway is boldly diverging from the norm by embracing the timeless appeal of print publications. Described as “America’s Only Newspaper,&#... MORE
AI-Generated Magazine Covers
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Glamour Bulgaria is the first high-profile fashion magazine to create a magazine cover shoot that was fully generated by artificial intelligence—and everything from art direction to styling took... MORE
Accessible Sportswear Campaigns
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Because of cutting-edge garment technology and levels of performance, accessible sportswear pieces have traditionally been hard to come by and this presents a barrier for many consumers. Decathlon,... MORE
play_circle_filled First Playable Print Ads
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
The world’s first playable print ad on Instagram’s Spark AR was done by Malaysia’s premier shipping company, MISC, for the country’s National Day. As a company that moves the... MORE
play_circle_filled Fruit Waste Ink Posters
Fruit Waste Ink Posters
Dole Sunshine Company Created ‘Malnutrition Labels’
To highlight how important it is for people to make healthy choices, Dole Sunshine Company teamed up with St Luke’s and Bompas and Parr for a campaign that uses fruit waste ink for printed posters.... MORE
play_circle_filled Printed Sunscreen Posters
Printed Sunscreen Posters
Melanoma UK's Sun Safety Poster Series is Printed in Sun Cream
Sun safety posters are easy to spot in the summer but the newest series from Melanoma UK are worth a second glance. As temperatures soar and break new records in the UK, the need for people to... MORE
Made-to-Order Burger Ads
Made-to-Order Burger Ads
Burger King's Advertisements Highlight the Freshness of Food
Burger King’s advertisements are often centered on the freshness of its ingredients and its newest ads eliminate product shots to emphasize that its food is made to order. The print and out-of-... MORE
NFT Magazine Covers
NFT Magazine Covers
ES Magazine's Cover is an Immersive, Three-Dimensional Moving Artwork
ES Magazine, the weekly lifestyle and culture magazine from the Evening Standard, recently released its very first NFT magazine cover art. The dynamic digital magazine is an immersive work of art... MORE
Fruit-Based SPF
The natural skincare movement moves into sun protection with fruit-driven formulas
Trend - SPF formulas are more frequently making use of fruit-derived ingredients. This integrates more active ingredients into sun care while spotlighting more natural formulations. Concerns around the potential harmfulness of chemical sunscreens make fruit-driven SPF products especially attractive to concerned consumers.

Insight - Though some consumers see skincare as a solutions-based pursuit, many fall into the category of skincare "hobbyists" who enjoy self-educating on specific products and ingredients. These consumers are more discerning with their purchases and typically self-educate in community-based settings where information is shared. Brands that ensure the use of safe, familiar, and scientifically backed ingredients will fare well among these taste-making consumers and their peers.
Workshop Question - How can your brand better appeal to skincare hobbyists who value safe, familiar, and scientifically backed ingredients?
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Popularity
Activity
Freshness
Patterns
Megatrends
Innovative cannabis packaging
Innovative cannabis packaging
Child resistant, eco-friendly cannabis packaging
The latest packaging innovation from the GPA Global Cannabis team is the BN-4, an eco-friendly cannabis pack manufactured in the US. Taking inspiration from the popular BN-1 and BN-2 pack styles,... MORE
Humorous Natural Deodorant Campaigns
Humorous Natural Deodorant Campaigns
Native Runs Ad Poking Fun at the Pumpkin Spice Latte Lovers
Personal care company Native has released a full-page ad in the New York Times announcing the end of its Pumpkin Spice Latte product line. Far from a straightforward announcement, the ad uses the... MORE
Luxury Fashion Puzzle Books
Luxury Fashion Puzzle Books
Gucci Sent Out Gucciquiz! Booklets in Place of Traditional Invitations
Over the last few years, fashion labels have had to change the way they release new collections and engage their target audiences, and Gucci adapted to the changing times by creating an interactive... MORE
Top 100 Marketing Trends in April
Top 100 Marketing Trends in April
From Mini-Mart Sneaker Pop-Ups to AR Pizza Boxes
This compilation of April 2021 marketing trends cover global efforts of how brands are communicating with and connecting with their respective consumers. There are a plethora of campaigns, branding,... MORE
Top 100 Marketing Trends in February
Top 100 Marketing Trends in February
From QSR Burger Logos to Newspaper-Based Fire Starters
This list of February 2021 marketing trends explore the many ways that brands are connecting with their consumers through a plethora of platforms. They create engagement with their audience and... MORE
Diverse Powersport Campaigns
Diverse Powersport Campaigns
Joan Jett and SAINt JHN Joined with Can-Am for 'Outliers'
Can-Am, a company that’s widely known for its three-wheeled motorcycles, has partnered with rock icon Joan Jett and rapper, singer, and record producer SAINt JHN for a new ad campaign called &#... MORE
Immersive Speaker Print Ads
Immersive Speaker Print Ads
Totem Acoustic Illustrates a Whimsical Music-Listening Experience
The right speakers should provide a sensory experience unlike any other, which is a concept Totem Acoustic is aiming to embody in its latest print campaign. The campaign, which is thoughtfully... MORE
Festive Coffee Cup Branding
Festive Coffee Cup Branding
The Coffee Bean & Tea Leaf's Holiday Cups Celebrate Global Unity
The Coffee Bean & Tea Leaf is a renowned brand with locations globally. While each country the brand resides in has very specific holiday traditions and customs, the brand brings people from... MORE
Catalog-Inspired Coffee Table Books
Catalog-Inspired Coffee Table Books
IKEA Created a Hardcover Version of the 2021 IKEA Catalog
After producing its iconic catalog for 70 years, IKEA has announced that it will be officially discontinuing the digital and physical versions of the publication—fortunately for IKEA fans, there&#... MORE
Election Anxiety Sheet Ads
Election Anxiety Sheet Ads
SOVA's New Print Ad Tells Consumers to "Prepare for Sleepless Nights"
SOVA, a mattress and bedding brand that’s based out of Sweden, launched a new print ad that corresponds with the 2020 US election. The tongue-in-cheek ad tells consumers to “Prepare... MORE
Mysterious Burger Promotions
Mysterious Burger Promotions
Burger King Japan is Teasing a 'Fake Burger' with Hidden Toppings
Ahead of the release of its newest menu addition, Burger King Japan launched an advertising campaign to tease the ‘Fake Burger.’ Featuring a bun with completely blurred out toppings,... MORE
Interactive Beauty Magazines
Interactive Beauty Magazines
Perfect Corp. and Allure Created an Innovative Interactive Issue
Perfect Corp. is introducing a new way to bring the pages of Allure’s November publication to life with a first-of-its-kind interactive issue. Within the YouCam Makeup app, users are able to... MORE
Top 100 Marketing Trends in September
Top 100 Marketing Trends in September
From Game-Inspired Catalogues to Youth Activist Campaigns
The September 2020 marketing trends explore many ways to bring awareness to brands and initiatives, especially those that serve a high purpose with the recent social climate. Some companies are... MORE
Dog-Centric Magazines
Dog-Centric Magazines
DROOL Magazine Shares Interesting Stories About Dogs
Pet nutrition company BIXBI is introducing DROOL Magazine as a first-of-its-kind quarterly magazine that “puts dogs at the heart of the story.” The magazine is full of interesting... MORE
Inspiring Pizza Calendars
Inspiring Pizza Calendars
This Pizza Hut Calendar Shares 680 Days of Unique Pizza Orders
To promote the low-cost $10 Tastemaker, Pizza Hut created a pizza calendar that offers hundreds of days of inspiration featuring different three-topping pizza combos. Ordinarily, value deals give... MORE