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Pranks Trends

Whether it simply be for amusement or garnering media attention, pranks and hoaxes have become the ultimate source for humor and viral content. Showcasing the latest in marketing stunts, online hoaxes and viral videos, Trend Hunter’s Pranks category will certainly have you surprised and delighted by all these intentionally shocking stunts.
Ideas
Lists
Videos
Photos
Insights
Fitness-Focused Coffee Shops
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
GymNation’s unprecedented growth inspired the creation of the world’s first Fit-Café concept. This first-of-its-kind branded coffee shop from GymNation promises weighted coffee cups,... MORE
play_circle_filled Premium Kitchen Pranks
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
On January 10th, influencers attended an event for the premium Eureka Spiritis brand, which turned out to be entirely fictional and IKEA’s attempt to get people to see its kitchens differently.... MORE
Cheddar-Topped Cocktails
Cheddar-Topped Cocktails
Skyy Vodka Shared a Cheddar Espresso Martini Recipe for April Fool's Day
Inspired by the viral Parmesan Espresso Martini, Skyy Vodka concocted a recipe for a Cheddar Espresso Martini for April Fool’s Day. This twist on the brand’s Hazelnut Espresso Martini... MORE
Teddy Bear Outerwear
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
For April Fool’s Day this year, Build-A-Bear Workshop is teasing its foray into the world of fashion with Build-A-Bear Cuddly Couture. This April Fools’ fashion collection of teddy bear faux... MORE
Cheese-Themed Luxury Spas
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
The Dairy Farmers of Wisconsin are teasing the opening of a new luxury spa, the Wedgewater Spa in Madison, Wisconsin, as the first cheese-themed destination of its kind. Set to open its doors on... MORE
Pickle-Flavored Chocolate Bars
Pickle-Flavored Chocolate Bars
Alicja Confections' Postcard Chocolates Feature Unique Flavors
Alicja Confections has a range of mailable postcard chocolates and one standout is the pickle-flavored chocolate bar. The 28% white chocolate bar began as just a joke in April 2022 but this year,... MORE
play_circle_filled Extreme Beverage Taste Tests
Extreme Beverage Taste Tests
Liquid Death's Blind Taste Test Features Liquefied Luxury Foods
Edgy canned water company Liquid Death pitted its newest sparkling water flavors against some of the “most expensive beverages on Earth” in a blind taste test to see what they would... MORE
Grape Jerky Snacks
Grape Jerky Snacks
Sun-Maid's Grape Jerky is a Limited-Time Whole Fruit Snack
Sun-Maid’s Grape Jerky was made for raisin fans and it’s being introduced as a better-for-you at-home or on-the-go snack that’s fueled by whole fruit and natural flavors. The dried... MORE
Spicy Insect Pizzas
Spicy Insect Pizzas
The Pizza Bandit's Spicy Thai Cicada Pie Features "Locally Foraged Cicadas"
Ohio’s Pizza Bandit is going viral thanks to an insect pizza that was created with “blanched and sautéed locally foraged cicadas.” The Spicy Thai Cicada Pie was made with a hand-... MORE
10 April Fool's Marketing Campaigns
10 April Fool's Marketing Campaigns
From Jerky Cologne Giveaways to Branded Gelatin Prank Kits
The beginning of April marks April Fool’s Day, a time when many brands release faux products or services as a marketing ploy and this list of 10 April Fool’s marketing campaign showcase... MORE
Branded Third Space
Brands launch third spaces that allow neighbors to connect with each other
Trend - Brands are creating "third places," a concept championed by sociologist Ray Oldenburg, to offer social spaces distinct from home and work. These welcoming environments foster regular connections among people through shared interests or activities, responding to the consumer's quest for community and spontaneity.

Insight - The remote work boom and social shifts are fueling a consumer desire for "third places" – hubs beyond work and home for connection. Craving escape from car-dependent suburbs and planned social activities, consumers seek spaces for spontaneous interaction and emotional support. Brands that successfully tap into this trend do so by crafting casual, community-focused havens. These spaces cultivate a sense of belonging and unity, drawing people together over shared experiences and interests, thereby winning the hearts and loyalty of consumers.
Workshop Question - How can your brand create a third space that fosters community connections and provides a sense of belonging for consumers in today's increasingly isolated society?
5.1
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Popularity
Activity
Freshness
Patterns
Megatrends
Professional Workwear Onesies
Professional Workwear Onesies
The Zoomsie is a Work from Home Fashion Solution
On April 1st, strategic communications and marketing agency Peppercomm introduced the world to the Zoomsie, “the world’s first integrated work-from-home fashion solution.” The one-... MORE
Crunchy Topping Cereals
Crunchy Topping Cereals
Carvel Ice Cream Turned Its Beloved Crunchies Into a Breakfast Cereal
Fans of Carvel Ice Cream’s chocolate Crunchies were treated to individual boxes of the dessert topping as a limited-edition breakfast cereal. The crunchy chocolate cookie pieces have a... MORE
Jerky Cologne Giveaways
Jerky Cologne Giveaways
Jack Link's Will Be Sending 10 Fans Bottles of Its Dried Meat Fragrance
Jack Link’s Beef Jerky is celebrating April Fool’s Day this year with a rather unique giveaway, allowing its fans to enter for a chance to win a bottle of its Jerky Cologne. All fans... MORE
Cauliflower-Flavored Marshmallows
Cauliflower-Flavored Marshmallows
PEEPS Dreamed Up a Marshmallow Flavor for April Fool's Day
Green Giant teamed up with PEEPS to create an unusual new marshmallow flavor for April Fool’s Day that recognizes cauliflower as a key ingredient in everything from pizza crusts to tots. The... MORE
Mischievous Candy Campaigns
Mischievous Candy Campaigns
Sour Patch Kids is Preparing for April Fool's Day with a "Prank Fund"
There’s a new candy campaign from Sour Patch Kids and it speaks specifically to mischievous TikTok users who are gearing up for April Fool’s Day fun and are interested in potentially... MORE
Branded Gelatin Prank Kits
Branded Gelatin Prank Kits
JELL-O Unveiled its Stapler Mold Prank Kits Ahead of April Fool's Day
While most still haven’t been able to return to the office with the ongoing pandemic, JELL-O is looking to bring back an element of the comradery that often exists between coworkers during... MORE
Video Chat Crashing Donkeys
Video Chat Crashing Donkeys
Peace N Peas Farm Will Rent a Donkey to Crash Boring Zoom Meetings
The mundane video-chat conferencing calls many are forced to hold in the wake of the COVID-19 pandemic can now be upgraded thanks to a special donkey at Peace N Peas Farm. The 8-year-old miniature... MORE
Tiger Documentary-Themed Condoms
Tiger Documentary-Themed Condoms
The Firebox.com Joe’s Exotic Condoms Offer "Big Cat Protection"
The Netflix docu-series, Tiger King, has caught the attention of many for its hilarious and unexpected storyline and now fans can get their hands on Firebox.com’s new Joe’s Exotic Condoms.... MORE
play_circle_filled DIY Toilet Paper Pranks
DIY Toilet Paper Pranks
Squatty Potty is Promoting 'Grow Your Own Toilet Paper' for April Fool's
As part of an April Fool’s toilet paper prank, Squatty Potty is claiming to have developed toilet paper seeds that let people grow their own toilet paper. The Toilet Paper Seeds is touted as a &... MORE
play_circle_filled Haunted Rum Pranks
Haunted Rum Pranks
Bacardi Released Its Limited-Edition Rum with a Spirited Prank
To kick off the launch of The Haunted Rum—its limited-edition Halloween rum—Bacardi created a prank to truly bring its new spirit to life. For The Haunted Rum prank, Bacardi relied on a classic... MORE
Faux Pimple Popping Toys
Faux Pimple Popping Toys
Urban Outfitters Launched a 'Pop It Pal' Toy That Mimics Pimple Popping
Those enamored by the satisfaction of popping their pimples can now recreate the feeling at their leisure thanks to Urban Outfitters’ new ‘Pop It Pal’ toy. The intriguing new toy... MORE
Gummy Bear Face Masks
Gummy Bear Face Masks
Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
In a world where a great number of unusual facial treatments exist, Sugarfina’s unconventional face mask recipe fits right in. For April Fool’s Day, the candy brand took the opportunity... MORE
Eyebrow-Accenting Sunglasses
Eyebrow-Accenting Sunglasses
Benefit Cosmetics Created the 'All Abrowed It' Sunglasses Style
In collaboration with Australian eyewear brand Quay, Benefit Cosmetics is launching three unique sunglasses styles. The sunglasses perfectly fuse the aesthetics of both brands in with updated retro... MORE
Surprise-Inside Shopping Collectibles
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
ZURU’s 5 Surprise line is made up of spherical capsules that can be unwrapped to reveal five surprise toys, which may include little pets, slimes, dress-up dolls, prank toys, glitter pens and... MORE
Cannabis Cottage Cheese Cups
Cannabis Cottage Cheese Cups
Muuna Introduced a Unique Cottage Cheese for April Fool's Day
Muuna makes a range of fruit-on-the-bottom cottage cheese cups in varieties like Blueberry, Pineapple and Strawberry and it introduced a limited-edition Cannabis Cottage Cheese made with milk from... MORE