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Popular This Week1. Flower Showers - PR Agency 'Cow' Brightens People's Day With Publicity Stunt (VIDEO)  It’s not every day you see cannons giving flower showers off the top of a bus. It’s also not every day that you get free flowers to take home. That’s what PR and brand communications agency Cow did to…2. HD Vending Machines - Sapient Interactive 'uVend' Interactive Coke Machine Hits North America (VIDEO)  Sapient Interactive has created an interactive Coke vending machine called uVend. uVend replaces the standard front of a vending machine with a 46” LCD touch screen rich with HD video, bluetooth and flash…3. Car Singing Auditions - The Sony Nav-U Contest Wants You to Belt it Out (VIDEO)  Sony launched a super cool contest campaign to promote their new Nav-U vehicle navigation system in Japan. The contest was inspired by something we all know and love: driving and singing in the car with…4. Thanksgiving Tweets - Tell Everyone What You're Thankful for With TurkeyTwitter.com  This Thanksgiving, the famous blue Twitter bird is strutting turkey feathers and wearing a Pilgrim hat over at Turkeytwitter.com. It’s a Twitter application launched just in time to track tweets expressing…5. Digital City Doubles - 'NearLondon' Replicates Oxford Street in Online Shopping Form (VIDEO)  Welcome to NearLondon, London’s Oxford Street as you’ve never seen it before--no litter, no traffic, no crowds, no queues, and best of all, no rain. Shoppers tired of the hustle, bustle and squash of London’s…6. Recoup Some of Your Costs This Season (SPONSORED) - Use Bing to Search for Your Holiday Gifts  SPONSORED - Bing cashback is a great way for you to save money when you shop online. Find great deals on products from hundreds of brand name stores that you know and trust. You’ll earn a percentage of…7. Social Media Organizers - Nomee Makes Sense of Various Internet Applications (VIDEO)  Social Media is a great way to keep in touch with friends, and find out what others are doing and a program called Nomee just made doing that a whole lot easier.
Only problem with social media is that… |
Popular This Month1. 54 Interactive Marketing Campaigns - From Graphic Novel Advergames to Interactive Digital Billboards (CLUSTER)  Marketers are trying to get your attention. When it comes down to it, the effort companies put behind their engaging and interactive marketing campaigns is for your attention. They want you focused on…2. Subway Floodvertising - Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood (GALLERY)  As part of the Brazilian advertising campaign to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. Graphics have…3. Artful Plastic Surgery Sites - Medical Web Sites Compete to Show Their Aesthetic Abilities (GALLERY)  If your company’s selling art, which plastic surgery certainly is, it’s important to present that image in all aspects. These plastic surgery sites are a representation of how important it is to have a…4. Scintillating Celeb Sites - The Official Jim Carrey Website is Wierd and Wonderful (GALLERY)  If you haven’t seen the official Jim Carrey website yet, I encourage you to have a look. The designers at 65 Media have done a fantastic design job with the weird and wonderful website which includes images…5. Raw Meat Fashions - The "Eat Your Steak. Be A Man." Campaign From Goodman Steak House (VIDEO)  There are some things that don’t go together—white clothes and mud, bad breath and kissing—and you’d think raw meat and naked skin would be up there as well. Not according to Goodman Steak House and their…6. DIY Head Shrinking - National Geographic Ads Opt for a Unique Promotion (VIDEO)  To promote their expedition week, the National Geographic Magazine created an online headshrinker. You can upload your photo and choose between some headshrink designs. After a few seconds you will see…7. Graphic Novel Advergames - Adidas Teamgeist Campaign Makes You Part of the Game (GALLERY)  The Adidas Teamgeist campaign is the name given to the interactive advergame launched by North Kingdom for Adidas in partnership with the German Football Federation.
Named after the ball used at the…8. Reader-Controlled Magazines - The Esquire Augmented Reality Issue is an Interactive Experience (VIDEO)  The Esquire augmented reality issue has been released and it is the first of its kind. A little marker on the front of the magazine allows you to control your reading and interactive experience of the…9. Fearless Flight Apps - The Virgin Atlantic iPhone App Helps People Too Scared to Fly (GALLERY)  Not one to be scared of heights or flying, I probably won’t have much use for the Virgin Atlantic iPhone app, but I’m sure plenty of people will. The Virgin Atlantic iPhone app called ‘Flying Without Fear’…10. Flower Showers - PR Agency 'Cow' Brightens People's Day With Publicity Stunt (VIDEO) It’s not every day you see cannons giving flower showers off the top of a bus. It’s also not every day that you get free flowers to take home. That’s what PR and brand communications agency Cow did to…11. HD Vending Machines - Sapient Interactive 'uVend' Interactive Coke Machine Hits North America (VIDEO) Sapient Interactive has created an interactive Coke vending machine called uVend. uVend replaces the standard front of a vending machine with a 46” LCD touch screen rich with HD video, bluetooth and flash…12. Human Fireflies - Hotaru-san by So-Net is a Japanese Guerrilla Campaign (VIDEO)  Now here's a campaign based on a literally glowing idea. Human fireflies were unleashed by So-net on the streets of Japan. The participants were dressed in black, from capped head to toe, and had soccer…13. Design Crowdsourcing - Brandsupply Focuses Solely on Local Design Talent (GALLERY)  There have been crowdsourcing initiatives that have spanned internationally to procure talent from across the globe, but not many that have kept the effort local. Brandsupply, however, is a Netherlands-based…14. Personalized Vampire Novels - Co-author 'First Bite' With Teen Book by You (VIDEO)  ‘First Bite’ is a novel with a twist: The story allows for personalization of 26 characteristics. The personally selected information results in thousands of changes in each book. Even the cover of the…15. Hashtag Powered Sites - Bot Beverages Website Controlled by Twitter Users (GALLERY)  A boutique beverage company from New Jersey is taking a unique approach to reaching its audience: it’s letting them change its web site in real-time.
Bot Beverages, whose vitamin-enhanced water is distributed…16. Spontaneous Employee Dances - This Electric Slide at Microsoft Store Video Makes Me Glad I Buy Apple (VIDEO)  Okay, so I’m doing a little bit of gauntlet-throwing with my subtitle, but after watching this ‘Electric Slide at Microsoft store’ video, I’m relieved that I buy Apple. Microsoft store employees in a Mission…17. Paper Liposuction Simulations - The New Weight Watchers Ad Lets You Peel Off lbs  The Switzerland ad agency that came up with the latest advertising scheme for weight loss giant Weight Watchers, should be declared geniuses.
The new Weight Watchers advertisement features a woman with…18. Bus Shelter Light Switches - The Live Green Toronto Ad is One You Can Turn Off (GALLERY)  The Toronto government has created an ad for the city's bus shelters in an attempt to make a statement about energy consumption and promote the city's resource on environmentally-friendly living, Live…19. Elfish Flashmobs - It’s Elf Yourself, Live from Union Square in New York City (VIDEO)  Now in its fourth year, it’s become a holiday tradition to “Elf Yourself”. This year, OfficeMax added a creative by releasing a live flash mob of elves on Union Square in New York City. Hundreds of performers…20. Car Singing Auditions - The Sony Nav-U Contest Wants You to Belt it Out (VIDEO) Sony launched a super cool contest campaign to promote their new Nav-U vehicle navigation system in Japan. The contest was inspired by something we all know and love: driving and singing in the car with…21. Thanksgiving Tweets - Tell Everyone What You're Thankful for With TurkeyTwitter.com This Thanksgiving, the famous blue Twitter bird is strutting turkey feathers and wearing a Pilgrim hat over at Turkeytwitter.com. It’s a Twitter application launched just in time to track tweets expressing…22. Digital City Doubles - 'NearLondon' Replicates Oxford Street in Online Shopping Form (VIDEO) Welcome to NearLondon, London’s Oxford Street as you’ve never seen it before--no litter, no traffic, no crowds, no queues, and best of all, no rain. Shoppers tired of the hustle, bustle and squash of London’s…23. Recoup Some of Your Costs This Season (SPONSORED) - Use Bing to Search for Your Holiday Gifts SPONSORED - Bing cashback is a great way for you to save money when you shop online. Find great deals on products from hundreds of brand name stores that you know and trust. You’ll earn a percentage of…24. Social Media Organizers - Nomee Makes Sense of Various Internet Applications (VIDEO) Social Media is a great way to keep in touch with friends, and find out what others are doing and a program called Nomee just made doing that a whole lot easier.
Only problem with social media is that… |
Popular Last Month1. Nudevertising Climate Change - Supermodels Take it Off for 350.org and Global Warming (VIDEO)  Last week on Oct 24, 2009, the International Day of Climate Action was recognized by 350.org and people in 181 countries, at over 5,200 events around the world. Supporters gathered to address the climate…2. Hookup Apps - The iPhone AMP Up Before You Score' App Encourages Female Conquests (VIDEO)  Being of the female variety, I imagine the revelation I have to present following this short sentence would have feminists itching to get their hands around my neck. I actually find the AMP UP Before You…3. Cheap Celebrity Fashions - Olsenboye at JCPenny is Twintastic Collaboration (GALLERY)  A collection designed by fashion favorites Mary Kate and Ashley Olsen is to be sold under the name Olsenboye at JCPenny. The line will hit 50 select JCPenney stores for a limited time starting on November…4. Soft Drink Social Marketing - Coke Zero Facial Profiler Application Finds Your Facebook Twin (VIDEO)  The Coke Zero Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your Facebook account with Coke Zero in order to find your twin… playing off…5. Blogosphere Adventure Campaigns - Samsung Go Travels Through Trend Hunter, NOTCOT & Uncrate (GALLERY)  We’re psyched to be a part of this adventuresome Samsung Go campaign, which seeks to curate a wealth of content about netbooks sourced from Trend Hunter, NOTCOT and Uncrate in one place. Nothing’s better…6. Video Games in Reality - Nintendo Amusement Park Lets You Become Mario or Luigi (VIDEO)  The Nintendo Amusement Park is the brainchild for a physically augmented reality that puts patrons of the park in the shoes of Mario and Luigi, allowing them to run through an obstacle course much the…7. Crowd-Funded Eco-Inventions - '321 Water Bottle' Designer Calls on Crowds to Fund Production (GALLERY)  Early this year, Marissa spotted a new eco-friendly water bottle design called the ‘321 Water Bottle’ which blends the portability of bottled water with the potability of a filtration system.
Fast forward…8. Undressing Woman Wines - Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage (GALLERY)  The labels for the Drink ‘n’ Stick wine by 'Some Young Punks' feature a Bettie Page-esque pin-up girl in lingerie. The bottle comes with a sheet of plastic adhesive clothes (including various styles of…9. Social Media Schooling - The Mum 2.0 Digital Makeover Teaches Moms Social Networking Etiquette (VIDEO)  The day when moms take over the social network-osphere may be closer than we think. Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover, a campaign meant to teach moms—or…10. Convenient Craft Shopping - Handmade Home Shopping Parties are Tupperware-Style Get-Togethers (GALLERY)  Tupperware, Avon, and a variety of candle companies have known for years that there’s no better place to sell stuff to people than their own homes. Or the homes of their friends.
And that’s the marketing…11. Armpit Pampering - Dove Creates the 'Piticure' to Soothe Irritated and Neglected Pits (VIDEO)  To launch their new Dove Ultimate Visibly Smooth anti-perspirant Dove created the PitiCure. The Dove PitiCure is to your underarms as a manicure is to your fingers. It consists of a simple four-step process…12. App Store Auto Launches - 2010 VW GTI Appeals to Apple Users With Real Racing GTI App (VIDEO)  With its launch of the Real Racing GTI App for the 2010 VW GTI, Volkswagen is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to Twitter so…13. OneClick Social Bookmarking - 'OnlyWire' Mass Submission Tool Automates Web Content Syndication (VIDEO)  OnlyWire is a web tool that automatically posts on several social networking sites at one time. This can increase the link popularity of websites and increase traffic to them. Submission can be cumbersome…14. Beer-Branded Skate Decks - Steam Whistle’s Stellar ‘Design a Deck’ Competition (GALLERY)  Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called ‘The Baitshop’ to show off some of the best…15. DIY Shoe Challenges - Aldo Contest Gives Opportunity to Aspiring Shoe Designers (GALLERY)  The Aldo contest for shoe-aholics has kicked off. If you’re an aspiring shoe designer or just have a way with the BeDazzler, here’s your chance to become an Aldo collaborator.
Asking shoe-savvy individuals…16. Life-Saving Competitions - Jimmy Choo Competition Raises Awareness About HIV and Rape (GALLERY)  Jimmy Choo and the Elton John AIDS Foundation are harnessing social media for a charitable initiative. They have launched ‘You, Your Shoes and 72’ which is an online photo competition to raise awareness…17. Wrinkly Billboards - SeeThePersonNotTheAge.com Wants You to like Old People (GALLERY)  The imaginative advertising agency behind the wrinkly billboard advertising campaign for SeeThePersonNotTheAge.com (a Scottish website aimed at helped younger people relate to older folks) is brilliant.…18. Noisy Crowdsourced Branding - Yahoo Yodel Studio Gets Sounds from Yodeling Crowds (VIDEO)  As part of its $100 million ‘YOU’ ad campaign, Yahoo is giving the yodel back to the people. The Yahoo Yodel Studio allowed musicians to record new versions of the famous Yahoo yodel in 22 musical genres—from…19. Crowdsourced Film Remakes - 'Star Wars: Uncut' Lets Fans Recreate an Epic Movie (GALLERY)  If there was a part in Star Wars you didn’t particularly enjoy, you can now change it to your liking by logging onto Star Wars: Uncut. The site allows Star Wars fans to recreate specific parts of the epic…20. Marketing Cars to Kids - GM 'Passport to Knowledge' Shows Students How Plug-In Tech Works (GALLERY)  At the Business of Plugging In conference on electric vehicles in Detroit, GM took an innovative marketing approach by targeting kids in the GM ‘Passport to Knowledge’ event. About 300 area students were…21. Unscripted Commercials - 'Drive One' Campaign Gives 'One More Reason' to Drive a Ford (VIDEO)  Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their…22. Changing Behavior with Fun - Volkswagen Promotions Prove that We Just Need the Right Motivation (VIDEO)  ‘The Fun Theory’ advertising campaign from DDB Stolkholm for Volkswagen is spot-on branding from the car company that is famous for the happy little Beetle. The thefuntheory.com website is dedicated to…23. Social Media Stadiums - The New York Mets Aim for Electronic Fan Interaction During Games (GALLERY)  Setting a precedent for the future of interactivity during sporting events, The New York Mets are developing a way for fans to use social media to interact during games.
Springwise.com explains that…24. Fashion House Social Media - The Gucci Eyeweb Site is Confusing to Say the Least (GALLERY)  The Gucci Eyeweb site is supposed to be a social networking site where party-goers from all over the globe (read: fashion-centric cities like New York, Paris and Milan) can meet, chat, and post photos.…25. Crystal-Studded Man Masks - The Gilt Groupe 'Gilt MAN' Has Everything From Watches to Masks (GALLERY)  The Gilt Groupe ‘Gilt MAN’ is a special site launched by the luxury web boutique for men. In addition to fashion, style advice, and trend tips, the Gilt MAN website also offers athletic wear—such as Helly…26. Online Expedition Contests - Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign (GALLERY)  ‘Go Forth’ is a brand experience campaign from Wieden Kennedy & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of…27. Corporate Kiddie Sing-Alongs - Is the 'Bing Goes the Internet' Bing Jingle Annoying or Clever? (VIDEO)  Microsoft has officially added to the long list of hated corporate jingles. ‘Bing, bing, bing goes the Internet’? Really? The Bing jingle is downright painful, and these poor children were dragged into…28. Educating & Enabling Entrepreneurs - The GoForth Institute Promotes Prospective Potentialists (VIDEO)  Dr. Leslie Roberts is the founder of Canada’s first private entrepreneurial education program. Freshly launched on October 14th, GoForth Institute’s initiative focuses on preparing aspiring entrepreneurs…29. Sponsored Hot Bars - Hornitos Mischieve Hits Up The Trend Hunter Hot Bar (GALLERY)  If you’ve checked out our sweet new revamp of TrendHunter.com this week, there’s no doubt you noticed something else new: a custom Trend Hunter Hot Bar sponsored by the Hornitos Mischieve campaign.
The…30. Fashion Gaming - Wii 'Project Runway' Released for Style-Savvy Gamers (GALLERY)  Millions of DIY fashionistas and fans of the ultra-popular reality TV show ‘Project Runway’ should be excited to hear that Atari and the Weinstein Company have announced plans for a 2010 release of Wii… |
