The NCRAARA Tire Ads Remind Drivers of Their Power
Amelia Roblin — January 11, 2011 — Autos
References: wellsbox & adsoftheworld
People drive everywhere, every day, in every part of the world, but these NCRAARA tire ads remind motorists that there are many risks involved that car operators have the power to prevent. As the prints suggest, “Destiny is in your hand…”
The National Campaign to Raise Awareness Against Road Accidents has hired the help of the Wellsbox advertising agency of Egypt to create these subtly artillery-inspired prints. Using props to make these street-sprawled wheels appear like simplified grenades and landmines, these NCRAARA tire ads suggest that even the average citizen can become a destructive soldier if not driving safely.
The National Campaign to Raise Awareness Against Road Accidents has hired the help of the Wellsbox advertising agency of Egypt to create these subtly artillery-inspired prints. Using props to make these street-sprawled wheels appear like simplified grenades and landmines, these NCRAARA tire ads suggest that even the average citizen can become a destructive soldier if not driving safely.
Trend Themes
1. Road Safety Awareness - The use of unique advertising techniques to drive home road safety awareness.
2. Creative Advertising - The use of creative advertising techniques to raise awareness for road safety.
3. Prop-inspired Advertising - The use of props to create eye-catching advertising messages for road safety campaigns.
Industry Implications
1. Automotive - The use of creative advertising techniques to promote road safety within the automotive industry.
2. Advertising - Innovative advertising campaigns like the NCRAARA tire ads provides a disruptive innovation opportunity to drive home road safety awareness.
3. Public Health - Road safety awareness and campaigns, such as the NCRAARA tire ads, can contribute to the promotion of public health.
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