Crashvertise Campaigns Make High Impact Advertising for Onlookers
Amelia Roblin — December 20, 2010 — Autos
References: crashvertise & autoblog
Who doesn't slow down his vehicle to take a peek at the scene of a car crash? Crashvertise campaigns intend to exploit this captive automotive audience by arriving at the location of the accident and setting up signs and billboards to market its quotidian cause.
Employing attractive tight-T-shirt-wearing girls holding big red signs and placing branded pylons and emergency triangles, Crashvertise campaigns communicate to a drama-driven crowd. Listing global statistics on car accidents and automotive theft, this crashvertising concept seems to be clever on one hand and contemptible on another -- it's a very good thing that it is actually just a spoof.
Employing attractive tight-T-shirt-wearing girls holding big red signs and placing branded pylons and emergency triangles, Crashvertise campaigns communicate to a drama-driven crowd. Listing global statistics on car accidents and automotive theft, this crashvertising concept seems to be clever on one hand and contemptible on another -- it's a very good thing that it is actually just a spoof.
Trend Themes
1. Crashvertising Campaigns - The rise of crashvertising campaigns presents opportunities for advertising agencies to create high-impact and attention-grabbing marketing strategies at accident scenes.
2. Exploiting Automotive Audience - There is a potential for businesses to leverage the captive audience at car crash scenes for advertising purposes, offering disruptive innovation in the field of outdoor marketing.
3. Clever and Contemptible Concepts - The clash between cleverness and controversy in crashvertisement campaigns opens the door for disruptive innovation in the advertising industry by pushing boundaries and challenging norms.
Industry Implications
1. Advertising - The crashvertising trend offers new opportunities for advertising agencies to create attention-grabbing campaigns and reach audiences in unexpected ways.
2. Outdoor Marketing - The collision-focused advertising trend creates a disruptive opportunity for the outdoor marketing industry to leverage accident scenes as unique advertising spaces.
3. Automotive Industry - The rise of crashvertisement campaigns provides opportunities for automotive industry players to collaborate with advertising agencies and explore innovative ways to connect with consumers at accident scenes.
3.2
Score
Popularity
Activity
Freshness
