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Midas Touch Mermaid Shoots

Irinia Funtikova is a Golden Goddess for Photographer Timmothy Lee

— December 13, 2010 — Fashion
In photographer Timmothy Lee's latest work, model Irina Funtikova is captured as a shimmering gilded goddess in everything gold.

From sequined harem pants to gold-dusted frocks, the photos jump out as rich and brilliant. The most adorable ensemble is the model outfitted in a mermaid-like dress embellished with gleaming shingle-like details. With matching tawny makeup and shiny jewelry, Irina Funtikova bedazzles the pages in glitter and gold.

Implications - Consumers engage in products to sustain a basic human need or to indulge a personal taste or preference. Because of this, consumers are more likely drawn to products that evoke emotions or with which they are able to forge a personal connection. Big businesses may find this an intimidating challenge, but appealing to consumers can be as simple as providing them with visual distractions from their everyday responsibilities.
Trend Themes
1. Gold Fashion - Innovative clothing designs that involve gold embellishments, sequins, or dust for a luxurious feel and look.
2. Mermaid Aesthetics - The integration of shiny details, green and blue hues, and fin-like designs in fashion, cosmetics, and home decor.
3. Glitter Makeup - Bold makeup looks that incorporate glitter and gold pigments for a distinctive appearance.
Industry Implications
1. Fashion Industry - Designing and producing high-quality, visually-stunning clothing pieces that cater to consumers' personal tastes and preferences.
2. Cosmetics Industry - Developing makeup products that offer consumers an opportunity to experiment with glitter and gold pigments for a unique, personalized look.
3. Interior Design Industry - Creating mermaid-inspired home decor and accessories that add a touch of sophistication and artistry to living spaces.
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