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Electrifying Rental Cars

Hertz and Enterprise are Set to Rent EVs in 2011

— December 10, 2010 — Autos
Hertz and Enterprise are putting one small green foot forward in 2011 with the announcement that they will rent EVs. The rental car giants are set to add several EVs to their fleets, including the Volt, Leaf and iMev.

Offering customers the option to rent EVs is a move that I expect to be greeted with enthusiasm by the growing eco-conscious society. Read below to see Hertz's and Enterprise's plans to rent EVs along with details on their fleet sizes.
Trend Themes
1. Electric Vehicle Rental - The trend of offering EV rentals is growing among rental car companies, providing a new revenue stream while meeting the demand for sustainable transportation options.
2. Sustainable Fleet Management - Rental car companies are adopting EVs as part of their fleet, creating new opportunities to implement sustainable fleet management practices and reduce carbon emissions in the transportation industry.
3. Eco-conscious Travel - Offering EV rentals aligns with the trend of eco-conscious travel, appealing to a growing number of environmentally aware consumers who prioritize sustainability in their purchasing decisions.
Industry Implications
1. Rental Car Industry - The trend of offering EV rentals presents a disruptive innovation opportunity for the rental car industry to differentiate themselves and attract eco-conscious customers.
2. Electric Vehicle Industry - The adoption of EVs by rental car companies creates new opportunities for the electric vehicle industry to showcase their technology and gain exposure to potential buyers.
3. Sustainable Transportation Industry - The shift towards sustainable transportation, exemplified by rental car companies offering EV rentals, presents a disruptive innovation opportunity for the industry to meet the growing demand for eco-friendly transportation options.
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