GM's Corn-Fuel Based Cars
Jeremy Gutsche — April 30, 2006 — Autos
References: livegreengoyellow
GM recently launched its Live Green Go Yellow ad campaign to promote its FlexFuel vehicles. The FlexFuel vehicles run on EITHER gas or E85 fuel, which is based 85% ethanol which comes from corn. In addition to running on corn fuel, this concept is cool because its available in a very wide range of vehicles. GM's 2006 E95 FlexFuel vehicle line includes: the 2006 Chevy Avalanche, Monte Carlo, Tahoe, Silverado, Suburban, Yukon, Yukon XL, and Sierre. Awesome.
Trend Themes
1. Flexfuel Vehicles - Disruptive innovation opportunity: Develop more flexible vehicles that can run on alternative fuels such as E85 or other eco-friendly options.
2. Ethanol-based Fuels - Disruptive innovation opportunity: Investigate and invest in the production and distribution of ethanol-based fuels as a more eco-friendly and sustainable alternative to traditional gasoline.
3. Green Ad Campaigns - Disruptive innovation opportunity: Create advertising campaigns focused on promoting eco-friendly features and options in vehicles to capture the growing market demand for environmentally conscious products.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Develop and produce a wide range of vehicles that are compatible with FlexFuel technology, expanding the market for eco-friendly transportation options.
2. Alternative Fuels - Disruptive innovation opportunity: Invest in research and development of alternative fuels, particularly ethanol-based fuel, and establish a robust supply chain to meet the growing demand for clean and sustainable energy sources.
3. Advertising and Marketing - Disruptive innovation opportunity: Create innovative ad campaigns that highlight the environmental benefits and features of products, appealing to the increasing number of environmentally conscious consumers.
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