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Highlighter Couture

The Color-Blocking Marie Claire Brazil October 2010 Spread Pops

The color-blocking Marie Claire Brazil October 2010 is a bright combination of wearable and fun fashions. Isabel Hickman was photographed by Tiago Molinosi for this eye-popping editorial.

Stylist Leticia Toniazzo created an interesting series of outfits that ranged from wearable to otherworldly. This combination was created with street-ready pieces, consisting of a long blue blazer from Emporio Armani and a bright yellow suit from Patachou.

Implications - Bright colors, bold patterns and virtually anything that will make a consumer stand out from the crowd are increasing in popularity as individuality and personal flavor becomes harder to come by. Styles that seem outlandish are now the hottest on the market because of the consumer need to feel original.
Trend Themes
1. Color-blocking Fashion - Disruptive innovation opportunity: Designing clothing that combines bold colors and patterns to make consumers stand out and feel original.
2. Wearable and Fun Fashions - Disruptive innovation opportunity: Creating clothing that is both trendy and enjoyable to wear, appealing to consumers' desire for individuality and personal style.
3. Street-ready Pieces - Disruptive innovation opportunity: Developing clothing that blends high-end and casual elements, catering to consumers who seek versatile and unique fashion options.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Providing a platform for consumers to access and purchase color-blocking fashion and wearable and fun fashions.
2. Fashion Design - Disruptive innovation opportunity: Exploring new techniques and materials to create street-ready pieces that are in line with emerging fashion trends.
3. Personal Styling Services - Disruptive innovation opportunity: Offering personalized fashion advice and curation to help individuals express their individuality through color-blocking and fun fashion choices.
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