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Washed-Out Whiteography

The Jelte Janmaat 'White Project' is Nearly Invisible

— September 27, 2010 — Art & Design
Young Dutch photographer Jelte Janmaat is an inventive artist with a background in flower art. Her work is generally soft and serene, with the 'White Project' as an appropriate addition to her portfolio.

Jelte Janmaat's 'White Project' consists of white objects on a white background. The effect is nearly invisible, as the series goes from white to whiter to whitest. Ultimately, Jelte Janmaat's series makes for a clean, calming break from the modern technicolor digi-art of most young artists.
Trend Themes
1. Minimalist Photography - The trend of minimalist photography involves capturing simple, clean images with a focus on negative space and minimal colors.
2. Invisible Art - The trend of invisible art explores the concept of creating artworks that are almost imperceptible to the naked eye, challenging traditional notions of visibility in art.
3. Monochromatic Aesthetics - The trend of monochromatic aesthetics emphasizes the use of a single color or limited color palette to create a cohesive and visually striking composition.
Industry Implications
1. Photography - The photography industry can leverage the trend of minimalist photography by offering specialized courses, equipment, and guides to help photographers capture stunning minimalist compositions.
2. Art Galleries - Art galleries can embrace the trend of invisible art by curating exhibitions that showcase artworks that challenge the notion of visibility, sparking discussions about the nature of art and perception.
3. Interior Design - The interior design industry can tap into the monochromatic aesthetics trend by offering design services that focus on creating cohesive, visually appealing spaces using a limited color palette.
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