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Automotive Video Game Marketing

The 'Call of Duty' Jeep is an Epic and Expensive Tie-In

— September 22, 2010 — Autos
'Call of Duty: Black Ops' is set to be released soon, and with it, one of the most expensive video game tie-in items ever. The 'Call of Duty' Jeep Wrangler is set to be released the same time as the game is.

That's right, there will be a Call of Duty car available to purchase. Apparently, the Jeep Wrangler makes extensive appearances throughout the game. Whether it makes sense or not, this is one of the most incredible video game tie-in products ever.
Trend Themes
1. Video Game Tie-in Products - Opportunities for creating unique and exclusive products that are tied to popular video games.
2. Branded Vehicles - The potential to create and market vehicles that are inspired by or featured in popular media franchises.
3. Transmedia Marketing - The use of different media platforms to create a cohesive and immersive marketing experience for consumers.
Industry Implications
1. Automotive - Automobile manufacturers can explore partnerships with video game companies to create branded vehicles with special features and designs.
2. Entertainment - Entertainment companies can leverage their popular franchises to collaborate with automotive brands in creating limited edition vehicles for fans.
3. Gaming - Video game companies can expand their marketing strategies by partnering with automakers to promote their games through unique branded vehicles.
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