Sky TV Manufacturers Compares Reality to Fantasy
Armida Ascano — September 20, 2010 — Marketing
References: sky & adsoftheworld
Sky TV manufacturers is an Irish company that has recently collaborated with 1861 United on an advertising campaign. The wildly inventive campaign compares reality to fantasy in terms of what shows up on a great TV and what is actually being recorded.
Following the tagline “The most beautiful football is only in HD,” images in the Sky TV manufacturers campaign feature an attractive soccer player next to his less attractive clone. The concept of the campaign puts emphasis on the importance of a good high definition television, such as one from Sky TV manufacturers.
Following the tagline “The most beautiful football is only in HD,” images in the Sky TV manufacturers campaign feature an attractive soccer player next to his less attractive clone. The concept of the campaign puts emphasis on the importance of a good high definition television, such as one from Sky TV manufacturers.
Trend Themes
1. Reality Vs Fantasy - There is an emerging trend of comparing reality to fantasy in advertising campaigns, creating opportunities for brands to highlight the superior quality of their products.
2. Importance of High Definition - The emphasis on the importance of high definition technology in TV advertising campaigns is growing, presenting opportunities for manufacturers to showcase the advantages of their products.
3. Creative Collaborations - An increasing trend of collaborating with creative agencies for advertising campaigns allows brands to develop unique and inventive concepts to engage their target audience.
Industry Implications
1. TV Manufacturers - TV manufacturers have an opportunity to leverage the reality vs fantasy trend by emphasizing the superior picture quality of their high definition televisions.
2. Advertising - The advertising industry can tap into the importance of high definition technology to create compelling campaigns that highlight the visual superiority of their clients' products.
3. Creative Agencies - Collaborating with brands on campaigns that compare reality to fantasy presents creative agencies with the chance to develop innovative concepts to capture audience attention.
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