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Adobe Goes High Defintion

Flash Program Supports HD

— August 21, 2007 — Art & Design
Thanks to Adobe's latest software, movie-makers will be able to create hi-def videos from their home computers. "The Flash Player is possibly the most popular way of viewing multimedia content on the internet, reaching 98pc of internet connected desktops worldwide," said SiliconRepublic.com.

"Yesterday Adobe released an update for Adobe Flash 9, codenamed Moviestar, which will allow web developers to deliver HD (high definition) quality video and audio through Flash Player."

Implications - Not only does this serve well for the future of integrated technological products, bt it increases the speed at which people are eschewing the conventional and traditional elements of entertainment (televisions) in favor of smaller and more portable products.
Trend Themes
1. Flash Player HD - The integration of HD capabilities into Flash Player opens up new opportunities for video content creators to create and distribute high-quality video content.
2. Home-based Video Production - With the ability to create HD videos at home, more individuals and small businesses have the opportunity to produce professional-looking video content.
3. Online Multimedia Consumption - The popularity of Flash Player for viewing multimedia content suggests a trend towards increased consumption of multimedia content on the internet.
Industry Implications
1. Entertainment - The integration of HD capabilities into Flash Player presents opportunities for the entertainment industry to design and market content specifically for online viewing.
2. Media Production - Home-based video production tools coupled with the ability to distribute high-quality content online opens up new opportunities for the media production industry.
3. Technology - The increasing popularity of online multimedia consumption and the integration of HD capabilities into Flash Player presents opportunities for tech companies to design and market products that enhance the multimedia experience online.
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