Indulge Yourself in the Nike Destroyer Burrito
Amanda Chang — September 9, 2010 — Marketing
The Nike Destroyer Burrito is actually a Nike jacket in disguise.
Wonderfully collaborated by Portland's Koi Fusion and Nike Sportswear, this Nike Destroyer Burrito was invented in celebration of Musicfest NW. This warm Nike jacket's disguise will allow you to carry it with ease when not in use. Check out the featured video and get an idea for how this interesting Nike Destroyer Burrito works.
Implications - Many consumers can relate to feeling pleasure from indulging in foods, and therefore companies that instantly want to appeal to people should consider doing so through the stomach. Businesses that incorporate designs that utilize food to some degree will continue to be popular with consumers.
Wonderfully collaborated by Portland's Koi Fusion and Nike Sportswear, this Nike Destroyer Burrito was invented in celebration of Musicfest NW. This warm Nike jacket's disguise will allow you to carry it with ease when not in use. Check out the featured video and get an idea for how this interesting Nike Destroyer Burrito works.
Implications - Many consumers can relate to feeling pleasure from indulging in foods, and therefore companies that instantly want to appeal to people should consider doing so through the stomach. Businesses that incorporate designs that utilize food to some degree will continue to be popular with consumers.
Trend Themes
1. Food-inspired Fashion - Opportunity for fashion brands to incorporate food-themed designs to appeal to consumers instantaneously.
2. Disguised Products - Potential for companies to create products that have hidden functionalities or transform into different forms for ease of use.
3. Creative Collaborations - Opportunity for brands to collaborate across industries and create unique and innovative products that generate excitement among consumers.
Industry Implications
1. Fashion - Fashion brands can explore incorporating food-inspired designs into their collections to attract consumers.
2. Consumer Goods - Companies can explore creating products that have hidden functionalities or transform into different forms to enhance user experience.
3. Food and Beverage - Companies in the food and beverage industry can collaborate with fashion brands to create unique promotional items that generate buzz and attract customers.
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