A Customized Advertisement Picks Out Drinks in Shinagawa Station
Marissa Liu — September 5, 2010 — Marketing
References: online.wsj & dvice
In Tokyo's Shinagawa train station, there is a 47-inch touchscreen billboard that will recognize you. This customized advertisement uses a mounted camera to determine a person's age and gender and will recommend beverages to fit the consumer's profile.
If this all seems a little creepy and 'Minority Report'-ish, then take solace in the fact that this customized advertisement is not the norm, yet. Building "smart" billboards such as this that cater specifically to interests and tastes on a person-to-person basis is still a long way off, unless you are Google.
If this all seems a little creepy and 'Minority Report'-ish, then take solace in the fact that this customized advertisement is not the norm, yet. Building "smart" billboards such as this that cater specifically to interests and tastes on a person-to-person basis is still a long way off, unless you are Google.
Trend Themes
1. Personalized Advertisements - The trend of using technology, such as facial recognition, to customize advertisements based on individual interests and profiles.
2. Smart Billboards - The trend of integrating interactive features and advanced technology into traditional billboards to enhance consumer engagement and effectiveness of advertising.
3. Targeted Marketing - The trend of using data analysis and consumer profiling to deliver personalized marketing messages and product recommendations.
Industry Implications
1. Advertising - The advertising industry can explore disruptive innovations by incorporating facial recognition technology and personalization into their campaigns, creating more tailored and impactful advertisements.
2. Technology - The technology industry can capitalize on the demand for smart billboards by developing innovative hardware and software solutions that enable advanced advertising capabilities and analytics.
3. Data Analytics - The data analytics industry has an opportunity to develop advanced algorithms and tools for analyzing consumer behavior and preferences, providing valuable insights for targeted marketing strategies.
5.5
Score
Popularity
Activity
Freshness
