Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Curvaceous Condos

The 'Absolute Towers' Project Impersonates Marilyn Monroe

— September 3, 2010 — Art & Design
There's nothing the GTA needs more than some softness and femininity in its superstructures, and the 'Absolute Towers' in Mississauga, Ontario, will achieve just that. Yansong Ma, the competition winner for this project's commission, comes from Chinese architectural firm MAD, and has brought with him plans to throw a curve at the Toronto suburb's rigid infrastructure.

It has been decided that two bodacious towers will be erected on the site, one of which is to become 50 storeys, while the other is planned to stand a confident 56 storeys tall. Work is well underway for the erection of the 'Absolute Towers,' affectionately likened to the figure of Marilyn Monroe. It has been a long and complicated undertaking since the project began in 2006, but this stacked structure of rotated oval floor plates is finally taking form.

See the Absolute Condos website for more information.
Trend Themes
1. Curvaceous Architecture - Architectural designs that incorporate curvaceous elements, like the 'Absolute Towers,' are becoming popular to add softness and femininity to traditional structures.
2. Redefining Urban Skylines - Constructing unconventional and iconic buildings, such as the 'Absolute Towers,' is a trend that aims to change the face of urban skylines and create landmark structures.
3. Innovation in Urban Planning - Projects like the 'Absolute Towers' challenge traditional urban planning by introducing unique and visually striking architectural designs.
Industry Implications
1. Architecture - The architecture industry can explore new possibilities by integrating curvaceous elements into building designs to create visually striking and innovative structures.
2. Real Estate - The real estate industry can capitalize on the trend of curvaceous architecture by developing properties that stand out and attract buyers seeking unique and iconic living spaces.
3. Construction - The construction industry can leverage the demand for unconventional and visually striking buildings by specializing in the construction of curvaceous architectural designs.
6.2
Score
Popularity
Activity
Freshness