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Secrets Of The Stars

Celeb Dermatoligst Reveals

— August 16, 2007 — Lifestyle
The secrets of the stars are about to be revealed. No, I'm not talking about airbrushing and photo re-touching. I'm talking about looking picture perfect in real life. Now, ladies, I know some of you are thinking, "What does this young thing know? I'm turning 50, it's not so easy!" Actually, it's YOU I'm talking to. Dr. Cameron Rokhsar is the celebrity dermatologist who created the "Head to Toe Fraxel" laser skin resurfacing treatment. The stars love it, and they're probably the only ones who can afford the $100,000 treatments.

The rest of us can reverse years of damage from basking in the sun too. He's done the Hollywood Crowd, and although we may not have soaked up our UV on the haut beaches of St. Tropez or Malibu, Dr. Rokhsar is sharing some everyday secrets with the rest of us:

1. SPF - Lube up with SPF 30 every 2-3 hours, everyday, in any weather, no matter the season
2. Size - Smear it; slather up! No holding back, smother yourself with a golf-ball sized handful
3. Specifics - You want zinc titanium, pasol 1789 or myxoryl
4. Shade - Bring on that snobby hat (think sophisticated lady at the races!), big bug-eye sunglasses and a sexy cover-up
5. Sex - Get your mind out of the gutter! I'm talking GENDER. Men and women have to shield themselves: "sunscreen is NOT for sissies, it's for "smarties", so men need to use a good sunscreen as well as women."
6. Siesta - Midday is the most dangerous! Avoid frying in the sun between 10 a.m. and 2 p.m.
7. Supple - Re-hydrate inside and out after sun exposure. A good moisturizer on the bod, and lots of water into it.

Want to know more about Dr. Rokhsar? He'll be appearing on VH-1's "Fabulous Life of..." soon as "the go-to guy for stars who want to stay young and gorgeous after 40."
Trend Themes
1. Sun Protection - Disruptive innovation opportunities in creating new and innovative ways to protect the skin from sun damage.
2. Anti-aging Skincare - Disruptive innovation opportunities in developing new and effective skincare products to reduce the appearance of aging.
3. Personalized Beauty - Disruptive innovation opportunities in creating personalized beauty products and services based on individual skin needs.
Industry Implications
1. Skincare - Opportunities for skincare companies to innovate in creating better sun protection and anti-aging products.
2. Beauty Services - Opportunities for beauty service providers to offer personalized skincare treatments that address individual skin concerns.
3. Fashion - Opportunities for fashion brands to innovate in creating stylish and functional sun protection accessories.
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