Fat Burgers, Sexy Nurses, Beer, Cigarettes and Wheelchairs
Jeremy Gutsche — August 10, 2007 — Unique
References: heartattackgrill
Yesterday, I introduced you to fat burgers, the backlash against health food. Now I present you with a more extreme version of the same concept: The controversial Heart Attack Grill.
The Heart Attack Grill, located in Phoenix, Arizona, features everything that's bad for you. The menu is full of heart clogging food, plus dangerous combos like cigarettes and beer with your meal.
The staff is dressed in (sexy) nursing attire to help complete the imagery (and anger residents).
Here's a nice bonus: If you can finish the Quadruple Bypass Burger, they'll give you a free push back to your car in a wheelchair.
The t-shirts sum it up, "Heart Attack Grill - Taste Worth Dying For."
The Heart Attack Grill, located in Phoenix, Arizona, features everything that's bad for you. The menu is full of heart clogging food, plus dangerous combos like cigarettes and beer with your meal.
The staff is dressed in (sexy) nursing attire to help complete the imagery (and anger residents).
Here's a nice bonus: If you can finish the Quadruple Bypass Burger, they'll give you a free push back to your car in a wheelchair.
The t-shirts sum it up, "Heart Attack Grill - Taste Worth Dying For."
Trend Themes
1. Backlash Against Health Food - Disruptive innovation opportunity: Develop and market indulgent, unhealthy food options that cater to consumers who are tired of the health food trend.
2. Extreme Food Concepts - Disruptive innovation opportunity: Create unique and controversial dining experiences that offer daring food combinations and push the boundaries of what is considered acceptable.
3. Controversial Restaurant Themes - Disruptive innovation opportunity: Design and launch restaurants with provocative themes that generate buzz and attract customers seeking unconventional dining experiences.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introduce new menu items that prioritize flavor and indulgence over health, appealing to consumers seeking a highly satisfying and guilty pleasure dining experience.
2. Hospitality and Entertainment - Disruptive innovation opportunity: Create themed establishments that combine food, entertainment, and immersive experiences to attract an audience who craves unique and boundary-pushing dining experiences.
3. Food and Beverage - Disruptive innovation opportunity: Develop and market products that cater to the demand for indulgent and extreme food concepts, targeting consumers who are willing to push the limits of their culinary experiences.
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